Want to learn what our social media experts and other marketing guru’s have to say about running effective Facebook ads?
While your ad can include up to 135 characters, Ben Nesvig of Fuzed Marketing cautions businesses “not to feel like you have to fill the entire ad. Sometimes a simple line does the trick.” For example, some experts recommend asking a question or making a bold statement rather than touting your features.
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Mashable is a leading source for social media and technology news. It is a great honor to be used as a resource in an article about The Top 5 Marketing Mistakes Small Businesses Make:
“What sets small businesses apart from large companies is their ability to make personal connections with customers,” says Ben Nesvig of FuzedMarketing. “They tend to forget this when they join Facebook, yet it’s their biggest strength and asset.”
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Check out Ben’s insight on social media trends in 2011 in this industry leading blog!
“Businesses that don’t actively answer support questions via Twitter and Facebook will feel the sting in 2011. Smart companies have already taken advantage of these tools, but look for small businesses to become more involved,” said Ben Nesvig, marketing manager of Fuzed Marketing.
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Even our design and development team is being recognized on concrete5.org for our amazing custom websites utilizing their open-source software.
See which client’s website they featured here…
The benefit to the consumer
One of the benefits of marketing that doesn’t get enough credit is “understanding.” People focus on the money, the market share, the niches, but not enough credit goes to the benefit to the consumer.
Through effective marketing campaigns that include thorough research, a company really learns what exactly their customers want. They learn their likes, dislikes, and what they’re passionate about. It is this research that allows them to deliver a better product and better experience.
Through marketing, companies have a better understanding of their client and themselves. This could be abused in attempt to prey on the customers’ weaknesses, but great marketers will use this deeper understanding to provide a better customer experience.
Ben Nesvig, Marketing Manager at Fuzed Marketing
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Micro-subscriptions. The first thing to go in any household when money is tight is cable TV. Smart companies realize that the most palatable form of premium entertainment is micro-subscriptions
— Ben Nesvig, fuzedmarketing.com
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Shawnee Huie, social media manager at Fuzed Marketing, a marketing firm based in Bloomington, Minn., recommends Mail Chimp, calling it “awesome.” It offers multiple free resources, including webinars that help you understand the product.
